I'm looking at many of the things other authors are doing to market themselves. I'm fairly happy with what I've been doing in the past, but I'm not satisfied with my results yet. So, I keep striving.
A friend of mine, fellow colleague in Real Estate Sales Training, posted the picture above, and boy, did it bring memories to me. As frequently happens, my mind began to wander down a path of images of my previous life as a coach and trainer. A professional business woman. I still am that woman, but I do it now with words.
person by phone (yes, I cold called on average 40 people a day for nearly 15 years, as well as contacted 5 past clients and customers) I now do with social media. While FB and Twitter and other modes may not be appropriate for a Realtor, it is a necessary evil in authorship.
I remember when I was coaching a lady who was unhappy in her marriage. She was unhappy because she felt she'd fallen out of love with her husband, and just "wanted a change" but had no specific reason for doing so. Though I was supposed to help her with her business, I suggested this to her (I've had to use this advice on myself when the fires need stoking, if you know what I mean):
Pretend that of all the millions of men on the planet, God chose this one man to come into your life and rock your soul.
I'm paraphrasing, as I'm a much better writer now than I was then. It was incredible what she came back on the phone with the following week. It went something like this:
Agent A: Sharon! I did what you said, and Oh Man was that an eye opener!
Sharon: Okay. Tell me about it.
Agent A: I woke up and thought to myself, this is stupid, and then I just tried it. I watched him in the shower, and darn it, he does have a wonderful body. His arms and shoulders are beautiful (her husband was a concert violinist) and he has a flat tummy. He turned around and caught me looking at him and he smiled. It went extremely well after that.
I won't go into the details of what she told me, but it involved a nice romantic dinner and a private serenade, naked, by candlelight.
She thought I was a genius. It was their love that was the main actor here, covered up with the "stuff" of life. She'd forgotten how to "sell" her husband and herself on the power of their love. How that love could transform their everyday lives into something miraculous.
Think of how we raise children. Ever done a sales job to get a little one to finish their carrots or go to bed on time? Ever negotiated with a five-year-old with some candy, or an ice cream. I used to tell agents all the time to watch their kids, because kids are better than their parents at negotiating things. They get away with murder, almost.
The bottom line is my job is to write, but to get it out there to the public. I have to be attractive in what I write, but I also have to make myself sticky, so that readers will want to come along. Just like I'd practice in front of the mirror in the mornings, shaking my head and winking and saying, "Come on, you know you want to do this," as I'd practice going on an appointment, I'm writing to give you all the flypaper to stick to me like glue.
I promise if you'll stick with me we both will have a good time. And we'll have all the violins and candlelight and wonderful sensual kisses, though virtually but nevertheless just as powerful, in abundance. Welcome to my world. Hope you find a home there.
Life is one fool thing after another.
Love is two fool things after each other.